Awesome Short Ribs

Heat your oven to 275°F. Season your short ribs liberally on all sides with Awesome Anything seasoning, and a small amount of salt and pepper.
In a dutch oven, heat a high heat neutral oil over medium-high heat and, working in batches, sear each side of the short ribs. Remove from heat and set aside.
Slice your garlic head in half crosswise, and cook in same dutch oven, cut sides down, over medium heat until golden brown. Add onion, celery, and carrot and cook until softened.
Add tomato paste and stir to coat until caramelized. Add red wine and deglazed pan, scraping browned bits from the bottom of your dutch oven. Simmer for 2 minutes, and then add beef stock. Add your short ribs back to broth, along with your thyme, and bring to a simmer. Cover and remove from heat.
Transfer to your oven and cook, undisturbed, until meat is fall-off-the-bone tender, about 3 1/2 to 4 hours.
Serve with mashed potatoes, and top with broth, chives, and lemon zest.